NIG appoints Cogent Elliott to develop brand with brokers

Appointment is part of wider business growth strategy in commercial arena 

Following the bolstering of its marketing function, the commercial insurer NIG has appointed Cogent Elliott, an independent integrated advertising agency to further support the development of its presence in the broker space.

Aiming to build a strong relationship with its broker customers, the move will allow NIG to further consolidate its place in the market as a challenger to the bigger commercial insurers.

Going forward, the brand positioning and marketing creative will reflect NIG's four key brand values consisting of straight talking, remaining close to customers and being both forward thinking and energetic.

Cogent Elliott will be a full service creative partner looking after all NIG's marketing communications, creative and brand needs.

James Sturrock, Director of Marketing, NIG, said:

"NIG has entered a new stage in the life of its brand. Cogent Elliott is a perfect match for our business needs, understanding the requirements of our SME customers. With significant experience in the financial services market, it offers the creative thinking needed to differentiate the NIG brand from others in the commercial insurance market."

Tim Pile, Cogent Elliott CEO, said:

"We very much look forward to working with NIG - its market leading products and exciting plans for strengthening its offer to brokers make this a great brand with fantastic long term growth potential."

 - ends -

For further information please contact:

Jennifer Thomas, Head of NIG PR, on 07901 518 965
Hugh Fasken, Citigate Dewe Rogerson, on 020 7282 2854 / 07986 950 489
Stefanie Ives, Citigate Dewe Rogerson on 0207 282 2815 / 07850 311 127

Notes to Editors: NIG provides insurance solutions to small to medium sized businesses throughout the UK. Established for over 100 years, NIG provides its insurance exclusively through a network of over 2,300 brokers.

By working closely with our selected brokers, NIG provides a wide range of insurance products for commercial needs protecting businesses.

NIG is part of The Royal Bank of Scotland Group's Insurance Division, the second largest general insurer in the UK.

- ends -

Notes to Editors:

NIG provides insurance solutions to small to medium sized businesses throughout the UK. Established for over 100 years, NIG provides its insurance exclusively through a network of over 3,200 brokers.

By working closely with our selected brokers, NIG provides a wide range of insurance products for commercial needs protecting businesses.

NIG is part of The Royal Bank of Scotland Group's Insurance Division, the second largest general insurer in the UK.